New Squarespace Website
This website was built to complement the Crafted Pour App. On our corporate website here, we are able to expand on the information that is not provided directly in the app.
To assist in bringing in brand partnerships for Crafted Pour, this website remains a tool for connecting with and closing deals with prospective partners.
Social Media Management
For Crafted Pour’s social media pages, we started off in ‘maintenance mode’, to just keep the pages active. Since then, we’ve evolved and upgraded their social presence to be rich with different types of posts, especially video.
Taking advantage of the Instagram Reel boom, we have been creating organic video content that is reaching thousands of users, beyond their existing followers list.
As they prepare to launch their app, we’re leveraging organic and paid social media to get the word out.
Email Communications
The email campaigns for Crafted Pour are some of the earliest work we did together, and they have since been upgraded to be quite robust.
Before, we published a general newsletter to the entire audience every two weeks.
Now, we send our general newsletter, a brand newsletter, and have various automated campaigns and sequences in place for the different types of users.
Click the images or here to view the featured campaign.
